The Trendy Lie You Shouldn’t Believe
Lately I’ve noticed a trend among entrepreneurs slightly bragging about how they’re successful without marketing. And, every time I read one of those blog posts or hear someone say it in an interview,...
View ArticleBehind the Scenes: Preparation for CreativeLive
Check all that apply: The word marketing induces your gag reflex. You’re terrified of sounding sales-y or, even worse, like you have the personality of a dead blowfish. When you glance at your...
View ArticleDownload Your Free Workbook Here
A muddy vision equals ineffective marketing results. If you’ve ever spent hours upon hours super glued to your laptop promoting your business only to feel like you could’ve spent that time perfecting...
View ArticleYour Official Invitation to Join My Blog Tour
Want the chance to get one of your blog posts in front of 147,000+ people? Want to get featured on Blacksburg Belle? Want to connect with a bunch of super smarty pants entrepreneurs? Keep reading to...
View ArticleWinners Announced and 59+ Must-Read Blog Posts
Before I flew to San Francisco to film my boot camp, Double Your Followers with Creative Marketing, I hosted a blog tour which 59 of you participated in! I’m so thankful for the community here at...
View ArticleMy Favorite Photo Props and Top 10 Places to Buy Them
Instagram. The land of styled coffee shots, polka-dot midi skirts and inspirational hand lettering (Yes, Olivia…I mean you!). To be successful on this platform you’ve got to build consistency with...
View Article5 Tips for Landing Your First Speaking Engagement
Are you one of the few who gets a little spark of excitement thinking about speaking in front of a live audience? Many people feel their chests restrict and palms perspire just from thinking about...
View Article12 Tips to Bring The House Down at Your Next Speaking Engagement
It was the day of my first big speaking engagement. Etsy flew me to NYC to talk to makers about marketing and goal setting. I had on my newly purchased dress and stilettos covered in silver glitter....
View Article21 Creative Marketing Ideas to Promote Your Business
Are you trying to do things differently this year? Maybe you’re looking to strategically plan your marketing, get ahead and make sure that your business makes money this year? And, maybe you need more...
View ArticleWhy I Don’t Care About SEO
I’ve taught four classes at CreativeLive and each time I’ve gotten questions about SEO which stands for Search Engine Optimization. It’s basically how you rank when someone searches for you or...
View ArticleHow to Easily Get to Know Your Ideal Customer
If you’re that entrepreneur telling yourself that if you could only get to know your ideal customer better your lonely PayPal account would finally see some growth, then today’s video is for you. If...
View ArticleThis Changed My Life
Five Years Ago I flop down in my chair, the smell of licorice and marshmallow root wafting up from my tea. I calculate how many freelance articles I need to write this week so that we can pay our...
View ArticleB-School: Is It the Right Fit for You?
$1999. Not the kind of thing you can find digging in the couch cushions. I know it’s crazy scary to invest that amount of money into education for your business–like I need an adult diaper crazy scary....
View Article10 Reasons You Shouldn’t Wait to Join B-School
Over the past few weeks a lot of people have been talking about B-School. You’ve heard multiple success stories. You’ve watched the videos. You’ve read the sales page over and over. You’ve looked at a...
View Article10 Reasons Your Marketing Efforts Aren’t Working
Have you given up creating, brunching with your friends and date night with your man to spend all your time on marketing only to still have less than eight people subscribed to your email list (and...
View ArticleMarketing from A to Z: 101 FREE Resources for Promoting Your Creative Business
If you’ve been stumbling around the internet trying to compile resources for learning how to market your creative business, I’ve got you covered. I’ve compiled 101 FREE blog posts, videos and...
View Article3 Detailed Examples of Four-Week Marketing Plans for Creative Businesses
Are you in that awkward place where you know what marketing techniques you should be doing (like blogging, social media and interviews) but you’re not quite sure how to put it all together? You get...
View ArticleTarget Market Basics: What Is It and Why Is It Important?
Raise your hand if you don’t know the definition of target market. Raise it high. No need for shyness. We’re all friends here and I don’t know about you but target market wasn’t one of the phrases my...
View ArticleA Sales Funnel Example and Workbook
A sales funnel is not just another marketing term you can ignore. I know you’d like to, but once you find out how it can help you be less “salesy” in your day-to-day marketing, you might love me for...
View ArticleTips for Creating a Successful Sales Funnel
Creating a successful sales funnel isn’t a piece of chocolate cake. It takes a good chunk of time and effort. But, if you do it right, it can make a huge difference to your income and business. If the...
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